The Colbert Bump

Forthcoming paper by political scientists at the University of California, dicussing the popularity gained by Democratic politicians appearing on The Colbert Report:

The results show that Democratic candidates who appear on the Report receive a statistically significant "Colbert Bump" in campaign contributions, raising 44% more money in a 30-day period after appearing on the show. However, there is no evidence of a similar boost for Republicans. These results constitute the first scientific evidence of Stephen Colbert's influence on political campaigns.

Via Crooked Timber.